Chorus, New Zealand’s leading fibre broadband provider was under attack by telco’s aiming to sell inferior wireless broadband connections that used their mobile networks. Touting terms like ‘5G’ customers were starting to question whether fibre was the superior connection. So we set out to show them just how ubiquitous it was and reassert its dominance once again as the most powerful, reliable and prevalent connection in the country, using a much loved character from out preceding campaign- Carl.