Chorus is the company behind most of New Zealand’s fibre network - delivering a faster, more reliable internet connection than 5G wireless. But to most New Zealanders, internet was internet. They didn’t realise not all connections were created equal. And because telcos made more money selling their own wireless connections, that’s what they pushed.

We knew fibre was better. Then we realised the telcos knew it too. In fact, the proof was right there, buried in their own fine print. So we found every disclaimer hidden in their terms and conditions and blew them up across billboards, TV, radio and digital.