Young people are at higher risk of being left with nasty debt from sale events. Westpac wanted to help them avoid this but because they mostly avoid banks - and their ads - we needed to show up differently to reach them.

So ahead of Black Friday, we tapped into the world of hangovers. Launching a social series on how to avoid Black Friday Hangovers. We ran posters in high-traffic shopping areas and even created the world's first Black Friday Hangover Prevention Drink, developed by neuroscientists to help keep your brain clear and calm while navigating all the sales. It turns out, sometimes the best way a bank can help is by not sounding like one.